It's not
just rugby
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Accenture advances digital uptake in businesses while focusing on diversity and transformation. With Accenture becoming the official digital partner to the South African Rugby Union, a campaign to launch the partnership was required. The game of rugby is a catalyst in uniting people from all backgrounds and cultures - it is the shared passion, intense energy and excitement of the game that brings the rainbow nation together.

We created a campaign that brought to life the concept that to South Africans, rugby is more than a game - it is tears and triumph, highs and lows, wins and losses - but above all it is marked by the heart-pounding passion of players and fans.