Audacity to believe
African Bank
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The Audacious Rewards program by African Bank seamlessly integrates with the brand's culture and values. The design aims to inspire customers and foster a sense of empowerment. The recurring arrows symbolise the program's continuous and ongoing benefits. Bold African imagery and colours are integrated into the visual identity, reflecting the commitment to their African roots.
African Bank's new branding highlights its dedication to Corporate Social Investment and sharing knowledge with the community through Hearts and Conversations in its social impact and insight spaces.