Banking on creativity
Africanbank
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Rooted in a rich history of empowerment, Africanbank has long been a symbol of hope and inclusivity. Working closely with Africanbank, we have played a pivotal role in reimagining the brand's identity, infusing it with vibrancy and modernity. Our innovative approach has helped reshape Africanbank's story for a new generation, from redesigning the visual elements to crafting engaging narratives.
The shift to a lowercase wordmark exudes approachability, while the curved brand mark embodies adaptability and resilience, echoing the bank's commitment to evolving alongside its customers.
The redesign of Africanbank's visual language is inspired by currency etchings and African patterning, reflecting the brand's rich heritage while positioning the bank for the future.
A forward-thinking approach to banking
Our transformation of Africanbank's visual identity is a testament to its unwavering dedication to growth, modernising the brand and placing the customer squarely at its core.