The spirit of Africa
Distell - Amarula Gin
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The concept for Distell's new product, Amarula Gin, was successfully launched in the European market. To enhance our strategy without altering the packaging design, we emphasised art direction and photographic style. Using transparent disks, we created organic shapes that reflect the gin, marula fruit, and uniquely wild botanicals.
Winner of
The Spirit Business
Gin Masters
Gold Award
Inspired by the organic marula fruit, we refined and elevated the Amarula Gin environment to celebrate the gin's unrivalled heritage and unmatched flavour.