To complement Barloworld Logistics' new positioning - 'The future of innovation isn't technology, it's people, the future of business isn't innovation, it's connection', - we created a bespoke photographic style using a double exposure treatment. This allowed us to place emphasis on every personal encounter in the supply chain process to illustrate that the Barloworld Logistics business is not merely about transport vehicles, it is about the soul of logistics - the people and their expertise in the supply chain. A secondary plexus graphic device was created to interact with the photography and typography, simply yet powerfully illustrating the supply chain process.