Since 1903, Cow & Gate has been a familiar presence for families across generations. Our refreshed identity builds on that heritage with a complete brand world rethink, simplifying, refining, and re-establishing the visual and structural clarity that has always defined the brand.

We returned to Cow & Gate's signature red, updated the logo for greater versatility, and introduced the ampersand heart as a unifying storytelling device across all brand expressions. The richer red palette, refined typography, and cleaner hierarchy strengthen visibility and consistency across every touchpoint.

We also created a single, central brand character, the Cow & Gate Bear, designed to evolve across product stages and formats, bringing cohesion and warmth to communication and packaging.

From logo to layout, tone to motion, every element was considered to create a cohesive, confident system that supports clear navigation, instant recognition, and enduring shelf presence.

This is Cow & Gate, reassuringly timeless, distinctly modern, and proudly built on over a century of trust.