Makomo Resources is the largest privately owned coal producer in Zimbabwe and has firmly established itself as an innovative force in the industry - it not only mines coal but also converts it into energy.

At the heart of the brand identity we developed is a mark that represents the creation of coal and its transformation into energy. Coal is a fossil fuel that was formed over 350 million years ago from the combination of compacted plant matter and swamp water. The M shaped mark shows the journey of standing plants falling into water, compacting, being mined and transforming into energy. The geometric structure of the mark is proudly African.