NOOA (Naturally Out Of Africa) is a luxury African Rooibos tea and coffee brand that caters for the global premium luxury market. Rooibos tea is unique to the southern tip of Africa. The brand's sophisticated, back-to-nature essence is captured in the look and feel of its beautiful packaging.

The patterns are inspired by the rare flora and fauna of the Cederberg mountains in which the rooibos grows as well as tropical lands where our sought after coffees are found.