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Barloworld Logistics
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An identity for Barloworld's latest acquisition in the renewable energy space - SmartMatta. SmartMatta is to do with environmental economics - the science of recycling, reusing and renewing - and it was important to convey something of this in the mark. The "S" and "M" from SmartMatta are deftly interwoven to represent energy and structure transforming into something new in the form of the helix.