South Point is the leading provider of student accommodation across major cities in South Africa. Our task was to improve the students' living experience by upgrading the interior environments and visual style. In collaboration with HK Interior Design Studio, we infused the South Point interior environments with bold, basic shapes based on African patterns to create a distinctive, colourful style. This eye-catching, contemporary African design is pulled throughout the interiors evident in the customised communal areas of each building - lobby, entertainment and study - all the way through to primary and wayfinding signage. In doing so we developed three distinct design themes for the interiors, namely "Home", "Urban" and "Hello". The three themes served to ignite each building with a style, energy and culture unique to the South Point brand.