The Maslow is the ultimate business hotel in Sandton, situated in the heart of the district's financial, commercial and entertainment hubs. The hotel was voted 'best corporate hotel' and 'best small conference venue' by African Business Traveller Awards. The Maslow offers convenience and exceptional services to business and leisure guests.

We were asked to rebrand the hotel, generate a new name and create collateral and signage. After much research we decided on the name Maslow and designed an identity that represents Maslow's Hierarchy of Needs (humans need air, food, drink, shelter, sleep, safety, a sense of belonging etc.). Fortuitously, the architectural structure of hotel itself is reminiscent of a pyramid.