Undivided, formerly Direct Response Media, the Australian media powerhouse, needed a complete overhaul to unify its identity and boost its impact. Xfacta executed a revolutionary rebrand, including a name change, a sleek, contemporary logo, and vibrant green hues that demand attention. We overhauled their entire visual identity to embody a sharp, focused approach to media, encapsulated by their new tagline, "Attention Seekers." The result is a striking transformation that takes them from fragmented to flawlessly focused.