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How we do what we do

Approach

As both a numeral and a letter, X is out of the ordinary. Its versatility sets it apart from other numerals and letters. In the same way, Xfacta is no ordinary brand agency. Our ability to juxtapose the rational and the emotional gives us a unique approach to creativity and problem solving and enables us to seamlessly connect brand with business.
The power of X
This is our special formula. It's what gives us the edge. We are extraordinary people, building exceptional brands, that drive business excellence.
On the
creative axis
Our thinking, imagining, and creating revolve around the power of X. It ensures that we take the right approach at the right price to deliver the right returns.
Our toolbox
  • Process Process highlight

    Process

    Our brand strategy process is tailored to your unique needs, providing a logical approach that considers every aspect of your brand.
  • Innovation Innovation highlight

    Innovation

    Innovation starts when people convert problems to ideas. The differences that normally divide people can be a benefit. Innovation needs a proven system to deliver on its promise.
  • Strategy Strategy highlight

    Strategy

    Developing your brand strategy is an exciting and metamorphic journey to strengthen who you are and what you stand for. We help you fashion a brand that sets you apart from the competition.
  • Naming Naming highlight

    Naming

    Our proven brand naming service is a bespoke programme that aligns with your objectives and resonates with your audience.
  • Cognitive Cognitive highlight

    Cognitive

    Using our 'What if' methodology, we interpret every brand strategy, ensuring that we graphically translate our approach.
  • Go-to-market Go-to-market highlight

    Go-to-market

    Breaking into a new market is a complex and challenging process. Our approach streamlines the detailed plan to outline clear and concise activities.