Being the new kid on the block doesn't end at school or at university. It continues into our adult life when we accept a new job at a new company. It entails new rules, n...

After two years of working in the industry, being exposed to world class creatives and strategists who can hold their own in any room across the globe... there are three ...

A how-to guide for being a part of a creative team. As a young designer it can be daunting thinking about joining the creative industry and even more daunting figuring o...

Having finished my degree, I decided to take some time to travel and work abroad - and Vietnam was the destination. My companions were 3 girls... and we were ready for ad...

The conventional approach here would be to start with the profound Google definition of a 'brief' and cleverly interrogate that, poking holes in it, or building on it, wi...

Most copywriters will tell you that copywriting is a wonderful profession. And it is. But, for those starting out, it can be daunting. Bear a few things in mind, and you'...

Being in the creative industry is tough. It doesn't come with a warning label or a manual. It's unrelenting because it's not only about getting the job done, it's also ab...

Be creative, curious, conscious and confident and always celebrate culture. Get curious. Explore more, ask questions and wander down paths that make you feel uncomfortab...

Life. Life is a funny thing really. There is one thing you can be certain of - you get older, everybody does (if you are lucky). It's not all bad though. Yes you get wrin...

The December break is often a time for family, reflection and more recently, a time to "turn off" from the constant rat race. A lot easier said than done for most of us s...

Grade 9, 2010 - I failed my final maths paper DISMALLY and figured that, if I wasn't great with numbers, maybe it was a sign that I was creative, so I chose Design as my ...

While preparing a presentation for a recent agency showcase, I found myself reflecting on my own student years and a similar presentation. I can see myself sitting in the...

After returning from a period in the African bushveld it became apparent to me the striking resemblance of going in search of that once in a lifetime experience and that ...

I cannot count the number of times I have seen a billboard and either completely zoned it out or glanced at it just enough to recognise the company. As a person from a no...

How efficient are we in the workplace and what motivates or demotivates us to be more or less productive? Having been in agency life most of my career, in an environment...

Most account managers have a secret desire to master client service and make a creative contribution. As client service, our role is about building and growing the relati...

How important is the reputation of a brand and does the responsibility of reputation lie within the company itself or does it lie within the hands of the consumer? The e...

There's a lot of hype around influencer marketing. What exactly is this new trend? Influencer marketing basically means that brands partner with popular celebrities, athl...

Despite the efforts of 'wall builders' and 'market leavers', the world is still moving towards being one connected village. A single village has meant consumers are more ...

With the rise of online newspapers, brochures, e-books, and e-newsletters, the prophets of doom were quick to predict the death of books and magazines. Those who anticipa...

The Internet, supercharged by social media, has given humanity a consistent flow of inspiration. It is the work of a moment to immerse oneself in any genre and gain insig...

President Donald Trump and his opinions/tweets have already had enormous impact on both the reputation and the financial bottom line of specific brands and companies. As ...

"Serving clients well should be simple, except it isn't. Solving problems should be easy, but almost never is." Robert Solomon This very statement would have made me lau...

"So... how do I make great work?" This was the first question I asked when I started out in the marketing industry. It's a question which seems easy to answer when your d...

With the close of the 2016 Rio Olympics, we are once again left with that 'what now' sensation. Naturally, the media has been quick to fill the gap, diverting our attenti...

At a time of political and economic uncertainty in South Africa comes a refreshing message in the form of the latest King Price TV commercial. The commercial effectively ...

The words informal settlement and huge marketing potential are not often associated - a reality that G. G. Alcock highlights in his fascinating book, Kasinomics. The book...

If a logo in the 20th Century was defined by a brand's ability to create and manage its unique identity, then a logo in the 21st Century is defined by its expressionism. ...

Whether it is advertising in online games, giraffes licking plates, or their most recent trumpeting billboard, King Price continues to challenge the norm with its disrupt...

For the majority of us the gift of being able to read is a skill we often take for granted. Ask yourself when was the last time you actually sat down and read something t...