We were tasked with creating a new brand campaign for Accenture South Africa. We came up with the theme of Africa - united for our new era to highlight that technology and innovation are transforming the continent, and that together with Accenture as their digital partner, African businesses are fuelling the future.

The patterns, vibrant colours and visually fluid typography capture Africa's ability to adapt while remaining connected to its roots. We used the entire Accenture colour palette, showing bold African patterns and people, their energy and spirit leaping out from the posters, digital banners, billboard and cinematic.