COVID-19 impacted the world. And in the style of true South African innovators, AfriLung developed an affordable, robust, easy-to-use CPAP machine for use in tough conditions. The CPAP 100 is designed in Africa for the world, providing safe, life-saving pressurised air enriched with oxygen. These machines significantly lower the ICU and nursing requirements associated with traditional ventilators. We developed the visual identity that enabled AfriLung to go-to-market and promote their product on a large scale - proving that in some small way, design really can save lives.