We were asked to a create a name and identity for the Vox cyber brand. Both the name Armata and the design speak to superior security systems. The visual language effectively conveys the idea of strength and impenetrability. The colour palette, bold lines representing motion sensors, opaque glass providing privacy, and images of digital elements link to the idea of Armata being the Special Operations or 'MI5' of cybersecurity, protecting critical data 24/7.