For over 50 years, Teljoy, one of South Africa's best known brands, has been bringing TVs to the nation. We were asked to create a fresh new look for them that would support the brand's growth and evolution. So we embarked on a full strategy and revolutionary rebrand with an enhanced colour palette that celebrates the human ability to experience joy. The smile in the Teljoy 'o' reflects this sense of delight and 'funfillment'. We were involved at every stage - from identity development, web design, social media, packaging and livery.