Bsure's positive, disruptive thinking within the insurance sector was the catalyst for its brand makeover. An evolutionary aesthetic step was developed to bridge the gap between the company's energetic culture and the visual style in place at the time. We evolved the original brandmark, making it more dynamic and giving it a bold, contemporary flourish. The signature script speaks to personal attention - denoting a warm, approachable, yet professional brand - while the 'point' at the end makes a statement about confidence, conviction, and certitude.

The rebrand included very successful internal and external launches, a website, social media examples, dealer communication, stationery, golf day collateral, vehicle livery, and presentation templates. The overall result is an upbeat, appealing brand.