Land of the Giants offers one of Africa's most outstanding mountain biking adventures, with riders spending three days surrounded by wild animals and unforgettable landscapes. It not only provides an extraordinary journey across untamed territory, it also raises funds for anti-poaching efforts in the Northern Tuli Game Reserve in Botswana. We developed the brandmark which captures the experience of getting up close to one of nature's true giants. The visual identity's colour palette is inspired by the bush environment, sun rise, and sandstone rock formations. The website features a promotional video for the inaugural event. We also designed merchandise and cycling attire to commemorate this once in a lifetime experience.