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ChatBack is a business that enables users to complete tasks like vehicle licence renewal quickly and conveniently via the WhatsApp platform. We completely overhauled the brand, redesigning the visual identity.

Along with an easy communication style and informal tone, we developed an easy-to-understand explainer video, packaging, website, vehicle branding and a detailed WhatsApp experience to guide users. Bearing in mind that ChatBack is about convenience, we provided multiple ways of accessing the service... a simple click through, a QR code, and SMS short codes that trigger an automatic WhatsApp activation. Every brand touch point was considered to maintain the "Keep it simple" ethos.

Need to renew your vehicle licence? Head over to and renew it in a few simple steps on WhatsApp!