We were asked to create promotional elements to promote the King Price brand and create awareness of their products. We created a deck of cards with each suit representing the four families of products - Personal Insurance (hearts), Business Insurance (diamonds), Community Insurance (clubs) and Engineering Insurance (spades).

The cards are ornate, memorable, relevant, and accurately reflect the brand personality. Every detail was taken into consideration - from the 24-carat gold foil-embossed textures applied to the surface of the cards, to the sparkling braai tongs and accentuated chevron tape.