For over three decades, the name Crawford Dougall has been synonymous with expert insurance advice and in depth knowledge of niche insurance markets. We evolved the brandmark, colour palette, and visual language, developed a new website, as well as presentation formats, proposal and policy document styles, signage and vehicle livery. Sage green was used in the colour palette to express wisdom, balance and growth. In evolving the brand, we leveraged its heritage to create a distinctive brand identity and visual style that took it into a more contemporary space.