We were involved in every aspect and touchpoint of the Hundreds rebrand - including name generation, launch collateral, website, stationery, gifting, and vehicle livery. In a cluttered space where few stand out, it was important to draw attention to these independent insurance brokers and portray the brand as a straight-talking, trustworthy friend.

Hundreds offers a wide variety of flexible solutions, and the malleable brandmark and breadth of the colour palette reflect this. We reinforced the brand's qualities with a payoff line that highlights commitment, a bright, upbeat visual language, and an unpretentious, encouraging tone of voice.