Frogfoot Networks is a licensed open access fibre network provider, playing a key role in the growth of fibre to businesses and homes in South Africa.

Xfacta was creatively responsible for the roll out of the Frogfoot brand and we created an identity that prompts smiles rather than the scowls so often associated with trench digging. Inspired by the quirky name, we designed a logo that represents cables and fibre zones in the shape of a frog's webbed foot. The circle theme is carried throughout, from the tiny toes to the large frog's eyes. With its green, yellow and dark blue colour palette, the visual language is bold, fresh and distinctive while the messaging is cheeky and charming.