We were asked to conceptualise a new way of effectively portraying the King Price world and the values King Price is known and appreciated for.

We moved the brand into a fresh, new space by adding another layer to the King Price brand language and evolving the graphics from flat two-dimensional illustrations into a dynamic, three-dimensional world that creates a sense of charm and warmth. It is a fantastical world - a world in which playful magic can live. The result is an animation that is contemporary, creative, entertaining and inviting. The narrative delivers a cheekily honest message with endearing characters that effectively capture the unique King Price spirit.