Solar power is a hot topic in South Africa, and increasing numbers of people are turning to the sun for a clean, sustainable solution. GoSolr's innovative monthly subscription system makes solar energy accessible and affordable.

We evolved the GoSolr brand, giving it a positive spin, and focusing on the sun as the source, the reason for being, and the core of the brand. The visual identity 'owns' the sun through the use of yellow and circular shapes.

The oscillating rings in the brandmark show the sun as a perpetual source of generous, golden energy. We created a simple illustration and iconographic style, and a diagrammatic style that informs and sheds light on the capabilities of GoSolr's systems.

We were involved in every aspect of the brand evolution - collateral, documentation, uniforms, livery, advertising, website, explainer videos, and TV commercial.