Grindrod is a global business that moves cargo by road, rail, and sea providing integrated logistical and specialised services en route. It is represented in more than 24 countries and is uniquely positioned to service African trade flows. We came up with a strategy, visual language and campaign that would represent their culture of tenacity and focus on solutions.

We wanted to show Grindrod's understanding of Africa, and that it is a powerful force in creating trade opportunities across the continent. The contemporary, dynamic angle we designed references an African aesthetic and speaks to movement, activity, and determination. Headlines are integrated into the artwork, illustrating that tenacity is woven throughout every part of the business. Aerial drone photography was used to effectively display the sheer scale of Grindrod's operations.