King Price is a disruptor and a challenger brand that communicates in ways that intrigue and entertain. It also makes the insurance process uncannily simple... So simple, that it feels strange (the good kind of strange). We came up with the Strangely Simple brand refresh to further differentiate King Price. An unapologetically South African appeal is highlighted through the bright graphics and fun, human-animal characters that represent the unique needs of people who take out different types of insurance. The spectrum of King Price's offering is covered, including Agriculture, Personal, Commercial, Community, Life and Engineering.