The king
of positivity
King Price Insurance
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We were asked to create a promotional item that would effectively promote the King Price brand. We created the King of Positivity - a bobblehead based on the King Price king character. The King of Positivity's motto is 'Just say Yes!' He's ready to nod, royally and enthusiastically at any given moment. The 'brown paper' background, royal red illustrations, array of typefaces and smiling king were used to draw the eye - and the copy to stir the yes within readers. The king's outfit, accessories and qualities are described with humour - from a cloak that's 'fit for a royal oke' to a smiling mouth that harbours 'more crowns here'.