King Price were redoing the atrium at their Head Office and asked us to come up with something that would both make an impact and embody the brand values.

We created a 3.3 metre-high, bright red, environmental graphic sculpture of the King Price identity. As bold as the King Price brand, the sculpture is interactive to the degree that people can sit on or in the letterforms.

We also created a sculptural installation to hang within the double volume entrance space. This massive installation - bright gold, lit with LED lights and almost 3 metres in diameter - is lavish and celebratory. The 'chandelier' is 3 dimensional and suspended directly above the entrance, a reminder that every client is king.

We activated an under-utilised space, creating memorable talking points and inviting focus areas for staff and clients.

kingprice.co.za