We were tasked with the evolution of the King Price logo and visual language. We re-designed the logotype and moved the King Price "world" into a different dimension - re-designing the iconography, buildings and "kingdom" to be more in keeping with the brand's maverick yet cheeky personality.

We honoured King Price's quirky, informal tone, whilst providing better structure. The colour palette was refined, the typography was updated, a bespoke illustration style and set of icons were developed... even the king himself received an extreme makeover. Every brand aspect was reinvented, including above, below, and through the line executions. Our involvement resulted in King Price being given a visual presence that matches its unique brand persona - a brand that doesn't take itself too seriously, but certainly takes what they do seriously.