Trackmatic is a pioneering company in its field, delivering innovative digital logistics solutions that drive business efficiency.

Our task was to evolve the visual style while retaining the brandmark and other core components. We developed a juxtaposing visual language that portrays Trackmatic as the link between the contrasting worlds of raw logistics and digital technology. A linework device effectively illustrates the abstract concept of digital flow and trucks on the move, while the drop pin appearing at the end of a headline acts as a metaphor for the end of a journey. The visual language brings to life Trackmatic's philosophy of delivering a better way.